What is a
A video can be great, but it does not always result in a high return on investment.
Who is your target audience?
What do they respond to?
How can you best serve them?
By working through the questions above with a video solution however, ROI is always top of mind.
With an intentional strategy and distribution plan, you can rest assured your video will pay for itself (and even provide direct, trackable, and scaleable revenue).